Top Three Things to Communicate through our Design:
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#1-
Our doctors are empathetic and understand pain.
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#2-
Our doctors are among the best Pain Management specialists in the nation.
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#3-
If you suffer from pain, we can help. You can live a normal life again.
Reference Url our Design:
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#1-
http://arizonapain.com/epainbook.html
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#2-
http://www.webmd.com/
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#3-
http://www.smashingmagazine.com/category/showcase/
Our Target Audience:
Our website targets people who suffer from chronic pain.
Our "typical" patient is a 45-year-old female who suffers from neck or low-back pain.
Our average patient is 45 years old.
About 60% of current page views are from women.
* 66% of page views are from users living within a 100-mile radius of Phoenix, Arizona
* Browser
o 74.7% - Internet Explorer (version breakdown: 53% IE7, 30% IE8, 17% IE6 or older)
o 16.47% - Mozilla Firefox
o 9% - Safari, Chrome, other
* Screen resolution
o 1024 x 768 - 26.2%
o > 1024 x 768 - 71%
o 800 x 600 - 2.7%
Income: $50k - $150k per year
Styles that we are interested in:
Content
Content websites include a wide range of markets: blogs, news, events and review sites, just to name a few... The entire design is focused on the layout, usability, featured content and white/black spaces balance. The inclusion of multimedia sources in the main layout, as videos and photos, is often required.
![[Image: Contest Style]](/img/original/normal/StylesConceptsType/1109.e5ea83f121f0fe5cb9cc3ffe73ad104c.jpg "Content")
Color Preferences:
I want an exceptionally clean, crisp, light design. The website should by "airy" enough to heavy, readable text for our articles. Greens, blues and yellows seem to come with the health / wellness territory. Our logo has a dark-blue stripe. Our website should convey hope, energy, movement and freedom.
Our Ideas and Additional Information:
Our logo is available at this link:
http://zenlayout.com/files/APS-Logo-Large-1296x354.jpg
Where we will use the Design:
B2B, E-Commerce / B2C
