Brand360 Law is the name of a blog that it affiliated with a Costan Rican law firm that specializes in law practice areas that protect businesses, such as Intellectual Property, Consumer Protection, Competition/Antitrust, Patents, and Copyrights
The target audience is other lawyers all over the world.
These can be "in-house" lawyers - lawyers that work directly for a large company, or they can be firm lawyers who work for law firms that represent that company and many others.
Also - paralegals at companies and law firms (paralegals are administrators for attorneys that have specialized legal training).
Colors should be understated and professional. Probably not appropriate to use primary colors. Earth tones, grey, black, gold. The current website at http://www.weinstok.co.cr will be updated but the color scheme is likely to remain. Brand360 Law and the firm that is launching the blog, weinstok abogados is located in Costa Rica which may or may not influence the design
-it should relate to the current Weinstok logo that is on http://www.weinstok.co.cr, I would like the Brand360 Law logo to look like a "cousin" of the current Weinstok Logo (but not quite a "brother")
-Brand360 Law Blog represents a SET of law practices that are geared towards businesses protecting themselves.
-Weinstok offers a UNIQUE set of diverse law firm practice areas - Brand360 Law is meant to be a way to wrap all these things up in a neat package that all serve one purpose, to protect businesses
-the blog will, presumably, be a place where lawyers from all over the world can visit to understand what is going on in Costa Rica (and to a lesser extent) Central America.
-Remember that companies all over the world (Coca Cola, Nike, Apple, Toyota, etc) have legal issues in every country in the world - and in EACH case they must contact attorneys IN THAT COUNTRY to get help locally. Brand 360 Law is NOT ONLY a blog - it is a SET OF SERVICES that Weinstok Abogados can perform for companies and attorneys around the world when they need legal help in Costa Rica and Central America.
Visual ideas can include things that are circular or "wrap around" other things. (or perhaps not)
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