Top Three Things to Communicate through our Design:
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#1-
We are a stepteam/ we do stepping
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#2-
We are located in Rotterdam
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#3-
we represent the urban and gospel community
Reference Url our Design:
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#1-
www.gideonsgang.nl
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#2-
www.spritestepoff.com
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#3-
Our Target Audience:
The urban and gospel cultures. Mainly focussed on the ages 12 till 25. We are currently most active in The Netherlands.
Styles that we are interested in:
Wordmark
The simplest yet with the highest recall. Text or Wordmark is a uniquely styled font type that spells out the company or brand name. Though it may seem very simple, this logo type requires the most innovative type font, refreshing colors, and distinct feature, to create an impact. Because it relies solely on the texts and colors, there is a big challenge on how it will effectively build a lasting image for the brand or company it represents.
Character
A Character logo consists of a mascot to represent the brand.
Letter Form
Typically uses a very small amount of letters (1-2) to represent the organization.
Abstract
Uses abstract shapes and symbols to convey an idea or attribute about the organization.
Color Preferences:
not ok:
pink
purple
Our Ideas and Additional Information:
We expect the name GideonsGANG or gideonsgang or GIDEONSGANG to become a very strong brand in the near future. We are creating marketing plans to get the brand noticed by a big audience. We are very easy to be found on Google when searching for gideonsgang, but we are not yet very known.
It might be an idea to have a reference to a person stepping in the logo and/ or a reference to the biblical verse (judges 6:12) where we were founded upon. Only the name GideonsGANG could also be a possiblity that could work out well.
Where we will use the Design:
Web, Mugs, T-shirts, Print