Logo Design by ZenLayout ™

Logo for Dating & Relationship Webzine and eNewsletter

$250 Prize
91 Entries
Completed.

Show Contest Brief

Contest Type: Logo Design
Company Name: Purple Velour
Slogan: everything dating & more...
What We Do: PurpleVelour.com is a Webzine and eNewsletter dedicated to everything involving dating & relationships. It will feature articles & stories such as "How We Met", "Single in the City", "From a Guy's Perspective, etc. And it will also have a Question of the Week with the top responses posted in the eNewsletter. The site and eNewsletter are for entertainment purposes only; there is no eCommerce involved.
Our Industry: Miscellaneous
Formats Accepted: eps

Description:

PurpleVelour.com is a "webzine" and eNewsletter dedicated to dating & relationships.

Top Three Things to Communicate through our Design:

#1- PurpleVelour.com is a dating & relationship webzine.
#2- PurpleVelour.com is fun & flirty
#3- PurpleVelour.com gives you faith in relationships.

Reference Url our Design:

#1- www.purplevelour.com
#2-
#3-

Our Target Audience:

The target audience is females of all ages and all relationship statuses.

Styles that we are interested in:

Iconic

From the root word icon, an iconic type of logo is actually a symbol or figure that represents the company. Perhaps, this kind of logo is the most common but the most difficult to design as well. It includes abstract ideas that make it more complicated to draft. It requires complex ideas which are combined into one concept and translated into its simplest form. [Image: Contest Style]

Character

A Character logo consists of a mascot to represent the brand. [Image: Contest Style]

Illustrative

Generally, an illustrative logo is one of the most influential types of logo in the market. It depicts the principles that a brand or company embodies. This type of logo vividly explains the complexity or simplicity of your business. It also tries to create an impression of what your company is all about. It communicates the idea that the company wants to send to its potential clients. [Image: Contest Style]

Color Preferences:

I would like to see the color purple in the logo somewhere. I use #8C4A4C on the website but I am open to other colors of purple - preferably darker shades vs. lighter shades. I like the idea of having a mostly black & white logo with purple as the accent. I'm open to having additional accent colors like yellow or bright pink or something along those lines.

Our Ideas and Additional Information:

I like the idea of having a cartoonish girl in a purple dress as part of the theme. Maybe you could even have a guy on one side of the text looking over at the girl on the other side of the text. Or...you could turn the "R" in VELOUR into a girl in a purple dress (a view from the side - sort of looking like the girl is walking somewhere). I would like to convey that the site is a dating site somehow so if you have other ideas, I'd love to see them. You're the experts, afterall. Oh...and the name "PurpleVelour" comes from my husband and my "How We Met" story. It was on Halloween and he was dressed as a woman in a purple velour dress!