we manage money by investing in financial derivatives on behalf of clients
potential clients. Logo should incorporate "MLC Capital Partners" and inspire confidence, invoke a sense of understatement and elegance.
clients will be individuals and institutions who are looking for a sophistaced and trustworthy manager of their assets. These people are naturally sceptical and reluctant to part with their funds.
Age: late 30s-70s
Sex: mostly male
Location: Europe, US
Income: high, wealthy
Occupation: entrepreneurs, finance pros, heirs
interests: art, culture, finance
lifestyle: middle class, family
behaviour: law abiding
opinions: strong, conservative
like to see blue, white, black/grey
subtle tones though
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