Logo Design by ZenLayout ™

Logo for Outdoor Gear and Adventure Travel Store

$300 Prize
88 Entries
Completed.

Show Contest Brief

Contest Type: Logo Design
Company Name: 2K Adventure Gear
Slogan:
What We Do: We sell paddling gear (including kayaks and canoes), backpacks, snowshoes, camping gear, clothing. shoes and adventure tours at our retail location as well as our ecommerce site.
Our Industry: Recreation & Leisure
Formats Accepted: eps

Description:

A specialty outdoor gear store selling camping, backpacking, kayaks/canoes, clothing and adventure travel tours.

Top Three Things to Communicate through our Design:

#1- Quality products
#2- Excellent customer service
#3- Loyalty

Reference Url our Design:

#1- http://www.appoutdoors.com/
#2- http://www.dynamicearth.net/
#3- http://greatoutdoorprovision.com/

Our Target Audience:

We target famililies as well as the more advanced technical outdoor enthusiast.

Styles that we are interested in:

Wordmark

The simplest yet with the highest recall. Text or Wordmark is a uniquely styled font type that spells out the company or brand name. Though it may seem very simple, this logo type requires the most innovative type font, refreshing colors, and distinct feature, to create an impact. Because it relies solely on the texts and colors, there is a big challenge on how it will effectively build a lasting image for the brand or company it represents. [Image: Contest Style]

Web 2.0

Although there no official description of "Web 2.0" logos, some common elements can include: vibrant colours, subtle 3d feel, bold type, color transitions, and shadows. [Image: Contest Style]

Letter Form

Typically uses a very small amount of letters (1-2) to represent the organization. [Image: Contest Style]

Abstract

Uses abstract shapes and symbols to convey an idea or attribute about the organization. [Image: Contest Style]

Iconic

From the root word icon, an iconic type of logo is actually a symbol or figure that represents the company. Perhaps, this kind of logo is the most common but the most difficult to design as well. It includes abstract ideas that make it more complicated to draft. It requires complex ideas which are combined into one concept and translated into its simplest form. [Image: Contest Style]