We provide a staff benefit scheme that offers discounted motoring products and services to employees.
As this is a staff benefit scheme, our first audience is HR Managers / Directors and MDs / CEOs. These people will be deciding whether they adopt the service or not.
Once adopted, our target audience changes to the general consumer.
We are focusing on white collar workers - ie those who use a computer at work, are computer literate and will have the internet at home.
We are aiming for companies with over 200 employees. They must be UK based as the service does not operate internationally.
We are open to all suggestions but would like pink avoided.
We are looking for bold colours - ie not pastels.
We have explored ideas ourselves but are now wanting a completely fresh perspective.
Please note, the logo will inform our whole brand redevelopment including our new website.
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