An online car sourcing service that aims at the high end first car market.
1. We are predominately focusing on an audience that is female aged between 16-25, but we do not want to lose our male clients with an overtly feminine logo. The design should be fresh and appeal to this audience yet also have structure that appeals to the parents that inevitably fund the purchase of the car.
2. The majority of our clients are also privately educated and want to feel as if they are buying into a brand.
3. Our main selling focus is based on the BMW MINI, VW beetle new Fiat 500 so cars with personality. Our clients are attracted to brands that are funky and fresh.
Even though our target audience is predominantly female we are not looking for pinks as this will isolate us in the market. We are open on colour ideas, in the past we have found green and purple work well.
Open to any approach. We have usually worked on the premise of two colours but again I don't want to surpress your creativity. Good Luck
Print, Billboards & Signs, Web
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