PainDoctor.com teaches individuals about pain and pain related conditions. Then, it helps them find a pain management specialist who can help.
The target audience is individuals who suffer from chronic pain. Individuals will be referred to PainDoctor.com primarily through search engines.
Age: 40 - 60 years old
Sex: 65% female
Location: PainDoctor.com should appeal to all users within the United States, with a particular emphasis on users from Arizona, Nevada, Texas and California.
Income: > $40,000 USD / year (especially those with private health insurance)
Education: targeting users with at least some college education (those most likely to education themselves on new topics using the internet)
Lifestyle and behavior: Suffering from chronic pain drastically affects individual's lives. Many individuals who suffer from chronic pain also experience depression, exhaustion, and feelings of hopelessness or anger. Pain makes it difficult to be active or outside. (The logo, then, should convey first: authority, then: hope, youthfulness, and activity.)
PainDoctor.com does not have a set color scheme yet (the logo will help define this). There are no specific color requirements. That said, appropriate colors may include (but are not limited to): green, white, blue, yellow, black.
The logo itself isn't intended to become a standalone trademark (that someone would recognize on the street) but rather provide identity and tone for the website.
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