Logo Design and Corporate Identity Contest

PainDoctor.com logo design

$350 Prize
123 Entries
Completed.

Show Contest Brief

Contest Type: Logo Design
Company Name: PainDoctor.com
Slogan:
What We Do: PainDoctor.com aims to be the definitive and exhaustive online resource for individuals who suffer from chronic pain. It will provide hundreds of articles on pain conditions and pain treatments, all written by top pain management doctors. The articles will be completemented with videos and medical illustrations. Additionally, the website provides a directory of doctors to help visitors connect with pain management specialists who can help. PainDoctor.com competes directly against www.spine-health.com and www.spineuniverse.com. PainDoctor.com is unique because it focuses strictly on non-invasive (non-surgical) pain management treatments.
Our Industry: Medical, Dental & Wellness
Formats Accepted: eps

Description:

PainDoctor.com teaches individuals about pain and pain related conditions. Then, it helps them find a pain management specialist who can help.

Top Three Things to Communicate through our Design:

#1- Authoritative source (trustworthy)
#2- Hope
#3- Action / youthful activity

Reference Url our Design:

#1- www.spine-health.com
#2- www.spineuniverse.com
#3- www.webmd.com

Our Target Audience:

The target audience is individuals who suffer from chronic pain. Individuals will be referred to PainDoctor.com primarily through search engines. Specific Targets Age: 40 - 60 years old Sex: 65% female Location: PainDoctor.com should appeal to all users within the United States, with a particular emphasis on users from Arizona, Nevada, Texas and California. Income: > $40,000 USD / year (especially those with private health insurance) Education: targeting users with at least some college education (those most likely to education themselves on new topics using the internet) Lifestyle and behavior: Suffering from chronic pain drastically affects individual's lives. Many individuals who suffer from chronic pain also experience depression, exhaustion, and feelings of hopelessness or anger. Pain makes it difficult to be active or outside. (The logo, then, should convey first: authority, then: hope, youthfulness, and activity.)

Styles that we are interested in:

Letter Form

Typically uses a very small amount of letters (1-2) to represent the organization. [Image: Contest Style]

Character

A Character logo consists of a mascot to represent the brand. [Image: Contest Style]

Web 2.0

Although there no official description of "Web 2.0" logos, some common elements can include: vibrant colours, subtle 3d feel, bold type, color transitions, and shadows. [Image: Contest Style]

Wordmark

The simplest yet with the highest recall. Text or Wordmark is a uniquely styled font type that spells out the company or brand name. Though it may seem very simple, this logo type requires the most innovative type font, refreshing colors, and distinct feature, to create an impact. Because it relies solely on the texts and colors, there is a big challenge on how it will effectively build a lasting image for the brand or company it represents. [Image: Contest Style]

Color Preferences:

PainDoctor.com does not have a set color scheme yet (the logo will help define this). There are no specific color requirements. That said, appropriate colors may include (but are not limited to): green, white, blue, yellow, black.

Our Ideas and Additional Information:

The logo itself isn't intended to become a standalone trademark (that someone would recognize on the street) but rather provide identity and tone for the website.