The 3D Shop is UK’s one stop shop for 3D products and 3D entertainment.
We intend to make The 3D Shop a mainstream proposition, REVERSING the early 'geeky', 'novelty' feel of previous 3D enterprises. We hope to appeal to a certain demographic of a mainstream audience which we think will be a 70% male and 30% female bias. Our audience will likely watch the Discovery/Nat Geo, Bravo and Dave channels. They will enjoy accessible programmes about science/tech. Websites like Techcrunch, Engadget, Techradar, CNET may also be of interest to them as well as magazines like T3 and Stuff.
They will be keen movie goers and visit movie related websites like Rotten Tomatoes. They may also be gamers too. The audience are not social introverts. They are fun and enjoy socialising and use online social tools like Twitter and Facebook. We feel the audience will mainly be between 24 - 44. The are more interested in new technology, and how it can enhance their lives, rather than how new technology works. They are early adopters and like to buy new technology early after release. They are forward thinking, liberal and fairly well educated with at least a degree or HND or equivalent.
Colours that are friendly, modern, web 2.0 style.
Later on, a 'Pro' version of the website logo will be needed (hopefully from the same designer). The 'pro' version (which is NOT part of this contest) will be darker, representing a more serious, higher end tone. Whoever wins this contest, we would to take into consideration that the winning logo should be adjusted to a darker version later.
In this contest, the logo needs to be lighter, reflecting the website's accessibility to a larger audience. However, it will still need to make 'sense' when it is adapted for the 'pro' darker version.
We like the web 2.0 styles (reflections, twitter style colours, gradient colours).
We would not want any images of glasses or too much 'out of the screen' effects to avoid any sort of gimmicky/1950s feel.
We are happy to leave your talented designers with the colour choice.
Please email if you need further guidance. Thanks
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