The company manufactures outdoor wear.
Babyboomers were born from 1950s to 1960s after Korean War. This generation has just started to retire and they want to take care of themselves more than they used to. This generation is our target.
Age - 40s to 60s (40s are mainly women because their kids go to high schools or universities and they have more free time than they used to)
Sex - Man and woman 50:50. But 40s are mainly women.
Location - Big city such as Seoul
Income - Not luxurious. But the generation is the biggest spender in Korea. Sometimes they spend more aggresively on things like clothes or cars. Because this shows his or her wealth to other people.
Occupation - Variable. Usually they work in a company for about 30 years or more.
Education - Variable. From high school to graduate shcool.
Interests - They would like to meet people and want to work out at the same time.
Lifestyle - Work hard during the week and climb mountain on weekend.
Behavior - These people are very conscious of other people. They want to brag the wealth by putting on luxurious clothes or running expensive cars. This is also true when climbing mountain. They really want to wear something like expensive brands and believe other people respect the value.
Opinions - They are usually conversative. They don't want to buy clothes on line. They must put on and see if it fits well in person. They have the strongest brand loyalty than any other generations.
1. do not show motives about Korean national flag
2. The company name is 'TJ Design' not 'TJ design outdoor wear'
3. do not show standing out colors such as fluorescence.
4. the logo will be used for embroidery. So fine lines should be as less as possible.
Print, Mugs, T-shirts, Web
Cancelled By the User
Withdrawn by the user
Logo design, corporate identity, web design and graphic design services at your low price.
Web Design contests are served as mockups or templates, no coding Copyright ©2017 by Valerio Fioretti at Image Now - v1.0a22 (final) - VAT IT01533330435