Top Three Things to Communicate through our Design:
-
#1-
reliability
-
#2-
flexability
-
#3-
personalised service
Reference Url our Design:
-
#1-
www.nightingaleswales.com
-
#2-
www.helpinghandshomecare.co.uk
-
#3-
www.careathome.org
Our Target Audience:
The elderly and their direct family and relatives
Styles that we are interested in:
Iconic
From the root word icon, an iconic type of logo is actually a symbol or figure that represents the company. Perhaps, this kind of logo is the most common but the most difficult to design as well. It includes abstract ideas that make it more complicated to draft. It requires complex ideas which are combined into one concept and translated into its simplest form.
![[Image: Contest Style]](/img/original/normal/StylesConceptsType/2.3dfa29068b50a812979355a19e9f9c6d.jpg "Iconic")
Abstract
Uses abstract shapes and symbols to convey an idea or attribute about the organization.
![[Image: Contest Style]](/img/original/normal/StylesConceptsType/625.fc9b80c1ad7895963d4c82fc849345cd.jpg "Abstract")
Color Preferences:
Blue, cream, white (please see wwww.nightingaleswales.com for our current logo and design)
Our Ideas and Additional Information:
As you can see from the current web site, we are trying to portray an elegent theme based on the Florence Nightingales actions
Where we will use the Design:
Print
